Emma Brunning

Emma Brunning (Director and Head Coach)


Emma is a passionate coach, facilitator and mentor that likes nothing more then seeing her athletes and coaches achieve their goals, dreams and personal challenges.

 Emma set up Active Blu in 2011 after making a career change from University Lecturing, teaching in personal development and education. Previous to this Emma worked as a Learning and Development consultant, working with businesses and young people in personal development, with in the context of the outdoors, art and environment.


Her love for learning enabled her to gain her degree, post graduate degree and start her MA in experiential learning and development training in the outdoors.

Active Blu is based in the Lake District National Park, where swimmers and triathletes have opportunities to train and develop their skills and fitness at the beautiful Open Water base on Lake Windermere, or at the pool base in Lancaster.

Emma also works internationally for the International Triathlon Union working in coach education across the world. Also she mentors and supports the international facilitators offering long term guidance and sounding board for those wishing to discuss matters happening within their own country. This gives her great insight into different coaching methodology, cultures and the reality of how limited resources and equipment are in some countries. This enables personal creativity to flourish and knowledge and experience to always grow and develop.

Emma prides herself in offering world class professional coaching, mentoring and consultancy and has the philosophy that you can always continue to learn and develop from every experience that you have.


She also works as a British Triathlon coach, coach developer and Mentor this enables her to pass on her knowledge and expertise to others and enjoys the process of supporting, guiding and developing coaches across the world. Emma often finds herself working in different parts of the world working and this year alone she has worked in the:

Greece – ETU Kids Development Camp. 2015

USA – Para Tri  – Coach. 2015

 Switzerland – ITU Facilitator programme. 2015

St Croix – ITU Level 1 Facilitator. 2016

South Africa – BTF Coach Development Programme. Facilitator. 2016

Trinidad – BTF International Development Programme.Facilitator. 2017

Australia – WAIS – Track Cycling Coach Development. 2017 

Barbados – BTF Level 2 International Development Programme.Facilitator. 2018 

Ireland –  ITU Tutor Training programme. Facilitator. 2018

Croatia –  ITU Level 2 Faciliatator. 2018

North West Regional Academy Coaching – 2015 – 2018

Australia –  Coach Development Course – Open Water Swimming. Facilitator and mentor. 2011 – 2019

Korea – Designed and ran the ITU facilitator 2 week training and support programme, along with 100 coaches from across the world and the elite athletes from Soul. 

Coaching 121 / Group / Video Analysis

Certified as a Swim Smooth Coach in 2012, she now has the job as Coach developer and mentor for Swim Smooth – This means designing and delivering the Coach Ed programme and supporting all the international coaches that have been picked to go through the certification process in Perth, Australia.

Check Out what Swim Smooth offers at: www.swimsmooth.com


Emma also specialises in Coach development, mentoring and Consultancy Her creativity offers NGBs opportunities to create new, fresh thinking programmes for coaches to attend to develop their own thinking and understanding about coaching. 

Open Water Coach Development Programme – CPD 2015 / 2016 / 2017/ 2018

Re-write of BTF Level 1 and 2 Coach education Programme. 2016 / 2017

British Triathlon Tutor Training 2016 / 2017 / 2018

British Triathlon – NEW level 3 -HPCP 2018 

Womens Development Programme 2019 

 Swim Smooth – Coach development Programme – Perth 2011 – 2019

British Triathlon Level 2 Diploma Programme 2018

Korea – Facilitator 2 week development programme. 2019

Premier League – head of coaching mentoring 2020 


As Coach Education and Development is her passion, she has dedicated her time setting up and designing programmes across the North West so that clubs can continue with their professional development.


As well as all this – She likes nothing more then jumping in the Lakes and training for her long distance swim events.



  • Swim Smooth Coach EmmaActive Blu – Open Water and Pool Coaching
  • Level 3 British Triathlon – High Performing coach Programme.
  • Swim Smooth Coach Education Manager
  • Coach Mentor – International
  • PgC Learning and Teaching in Higher Education.
  • PgD Experiential Learning.
  • NLP Practitioner
  • 121 Triathlon Coaching.
  • Open Water Swimming Consultant.
  • Swim Smooth Certified Coach.
  • British Triathlon Tutor and Mentor.
  • International Triathlon Union Facilitator.
  • Commentator for the Great North Swim
  • British Canoe Union – Level 2 Coach
  • RYA – Safety Boat
  • First Aid